The Digital Marketing Specialist supports the day-to-day digital promotional activities of various offline and online campaigns through Search Engine Optimization, Contextual Links Building and Social Media Marketing strategies. This role is responsible for executing SEO strategies, ensuring that all On-page SEO deliverables are executed as per industry standards, focus on finding opportunities over the web to increase site authority through natural link building strategies. He/she should have proven track-record of increasing traffic, improving brand and site visibility within major search engines for competitive keywords in Software/IT industry. He/she should be well versed with managing social pages of companies – creating posts, scheduling posts, engaging conversations with influencers, increase the followers, share the company stories among the relevant social audience etc.

What we are looking for

• On-page SEO tasks such as Meta content, broken links, Schema & Rich Snippets, URL optimization, Competition analysis, XML sitemap, etc.
• Exceptional keyword research skills with good understanding of KEI value, Buyer Intent and long-tail search terms.
• Submission of website to General, Blog, Article, Social Bookmarking and RSS Directories
• Forum, Blog and Groups promotion activities
• Local business and classified postings
• Publish and promote videos on Youtube, Vimeo etc.
• Use analytics and other measurement tools to continually find ways to improve metrics and as well as engagement.
• Build the initial social posts for specific campaigns
• Build a network on social media using the pseudo accounts and engage the by sharing relevant third-party links
• Responsible for the weekly blog publishing on WordPress
• Create weekly digital marketing status reports

Requirements

• Any graduate with good command in English. Preferably over 60% in academics.
• Min 4 to 6 years of experience in all phases of Search Engine Optimization process, including in-depth site analysis, on-page optimization, link building promotion and fix accessibility issues.
• Knowledge of working with HTML and WordPress is a must. Having a good understanding in Drupal is an added advantage.
• Hands-on experience working with various SEO, Analytics and social media publishing and monitoring tools including Webmaster tools, Google Analytics, GTMetrix, Buffer, Hootsuite, CrowdFire, Snip.ly etc.
• Experience working on promoting US based IT services companies.

We are looking for a creative, dynamic and experienced Social Media Executive / Manager to join our passionate full-stack marketing team. This position is challenging yet fun. You will engage in planning, execution and management of day-to-day social media marketing activities for the brands and products of top-flight enterprises and fastest-growing startups worldwide.

You will be responsible for developing strategies to reach the target audience and convert them into our social media followers. You will also develop audience-engaging content themes that will create awareness about the company and drives leads.

Here are some of the responsibilities of a Social Marketing Executive/Manager:

• Growing and maintaining followers for B2B & B2C businesses on Social Media
• Copywriting: Brainstorm, develop and publish unique and compelling content themes in accordance with business brand style
• Create content posting schedule/calendar
• Proven ability of engaging audience along with reply management
• Basic design skills in creating imagery to gain users’ attention
• Influencer Marketing: Arrange free samples for influencers, assess posts for future collaborations, etc.
• Monitor and report activity and analytics / measurement of results.
• A part of your job role will also include blog and website content creation
• Hands-on experience working with social media management and analytics tools such as Hootsuite, Buffer, Crowdfire and EveryPost
• Basic video editing skills (optional)

Requirements

• 4 years experience, mainly in social media marketing of US and UK based brands
• Successful record of growing followers for your Brands account, again, not YOUR personal account
• Degree in Marketing or similar discipline
• Excellent communicator
• Willingness to dive in and do what needs to be done

If you want to have an incredible experience, make new friends, and be a part of something bigger than a run-of-the-mill job, join our team and start down an AMAZING career path!

We are currently looking for interns in the following fields

• Python Web Development
• Digital Marketing

What You'll Get

• You’ll almost work on live projects of international brands.
• Upon successful completion of internship, all interns will get a company attested certificate with details of live projects.
• Exceptionally talented interns may be eligible for a paid internship or get hired in-house.

By the end of internship

You will gain deep understand and practical experience on the following areas

Digital Marketing

• Analyse a website and pin-point areas that needs improvement
• Optimize a website to drive traffic from search engines
• Create and promote a blog
• Generate leads using inbound marketing methods
• Create and run an Ad campaign on Google and Facebook
• Grow followers for a business on Social Media
• Measure the website and app visitor activity

Internship duration

• 3 months

Requirements

• Strong attention to detail
• Strong time management and project management skills
• Excellent verbal and written communication skill
• Marketing major or Computer science graduate with above 60% academic marks